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April 22, 2015 AT 5:00 am

This Smartwatch is a Keeper by Kenneth Cole #WearableWednesday

Kenneth Cole is adding his smartwatch collection to the rest that are out in the tech jungle. According to Mobile Marketer, the collection is called Connect and offers twelve styles with the ability to take selfies from afar. That’s right, you can use the watch to trigger the camera on your phone, so you can get more interesting shots without toting the evil “selfie stick”. Before you laugh, the watch has a lot more features , including alerts for messages, texts, alarms and calendar invites. Here’s a few other goodies.

The Kenneth Cole Connect smartwatches also feature a stopwatch, 3 ATM water resistance, alerts when smartphone battery is low and “Don’t Leave Me” alerts that inform wearers of a lost Bluetooth connection.

You may be tired of another smartwatch, but the important thing about this story is it shows the cooperation that is forming between the tech and fashion industries. New York is one of the leading cities in this regard, with groups like Decoded Fashion helping to bring teams together. Shuli Lowy, marketing director at Ping Mobile, New York comments on the issue.

“In order for wearable tech to achieve broader adoption we need a deeper collaboration between the fashion community and the tech community,” she said. “Kenneth Cole is not equipped to attract the best developers and Samsung’s forte is not the runway.

Since many people work in business situations where watches need to blend with attire and not dominate attention, I think this watch is going to fit the bill. It definitely offers an easy to read face, which makes it a friendly device for first timers. Of course, if you like simple faces and you are more of a DIY spirit, you could always get our Times Square Watch Kit. It’s an 8×8 matrix and you can choose which color LEDs you prefer. If you like to solder, this may be your match.


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