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May 5, 2015 AT 3:00 pm

TBWA/Hakuhodo’s 3D on the Rocks Campaign features Sculpted Ice Cubes #ArtTuesday

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From Mashable via Demilked:

In a similar vein to 3D printing, the images are captured using Autodesk 123D and 3D designs are prepared. Then a CNC router is used to carve the designs into the ice block, according to AdWeek.

The router is chilled at -7 degrees Celsius (19 Fahrenheit), and a thick drill bit is used to create the overall shape before a finer bit is used to perfect the tiny details. The project is completed when “a touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Miwako Fujiwara from TBWA/Hakuhodo told CNET.

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