Keurig CEO on DRM: “Quite honestly, we were wrong”
CNN Money reports (warning, auto-play video!) that Keurig’s recent quarterly report saw a 23% drop in sales of their coffee pod brewers. Part of the large drop is the lack of adoption of the newer Keurig 2.0 brewers, which have been criticized for their DRM (digital rights management) technology that prevents the use of 3rd party coffee pods. Keurig CEO Brian Kelley acknowledges the brewer’s DRM was a mistake:
CEO Brian Kelley says he’s listening to consumers and is ready to make changes. The biggest frustration for customers is that the 2.0 model only brews Keurig branded coffee cups.
“Quite honestly, we were wrong. We underestimated the passion the consumer had for this,” Kelley told analysts on a call Wednesday evening.
It will be interesting to see how Keurig responds to this clear message that DRM is not tolerated or desired by their customers. Perhaps Keurig should start by adopting the policy, “be excellent to each other, and your customers!”
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.