A HOME BUILT BY 2 MILLION PEOPLE
Homes have a special place in our Swedish hearts. That’s why every month more than 2 million people visit Hemnet to buy, sell or dream about a new home. Now we’re taking that quest to the next level. With the Hemnet Home project, we’ve turned ones and zeros into bricks and mortar. Together with 2 million people and two of Sweden’s foremost architects, we’ve transformed last years’ 200 million clicks on Hemnet into a home. Together we’ve created a new type of home – built by the people, for the people. And maybe, it’s just the place for you?
FROM ARCHITECTURE TO ARCLICKTECTURE
200 million clicks. 86 000 residential properties. That’s the foundation that the Hemnet Home is built on. This is data from visits and properties that were for sale on Hemnet between January and October 2014. In addition to this data, we conducted an image analysis of the most clicked properties over a six week period. Each week the images from the 50 most clicked properties were analysed to gather additional data about the interiors. For example: the colours of the walls, floor types or kitchen countertop materials.
The results have been weighted by how many people have clicked on each property and the number of days the property was for sale on Hemnet. In other words: the properties with a high number of clicks per day have had a greater impact on the results than properties with low number of clicks per day. This was done to ensure that properties that were popular but for sale for a short period of time were not unduly discounted from the data.
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