Big news today for Brit + Co., the lifestyle media and e-commerce business aimed at people interested in crafty projects. The startup has confirmed that it’s raised $20 million in funding, and it has acquired user-generated DIY app Snapguide to add more media to its platform — or, as CEO and founder Brit Morin told TechCrunch, “to build out our community with more content.”
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This latest round brings the total funding raised by Brit Media (as the main company is called) to $27.5 million.
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Snapguide had raised $10 million from investors including Crunchfund (TC founder Michael Arrington’s VC fund), Index Ventures, Slow Ventures (Morin’s husband’s firm), SV Angel and Atlas.
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