Big news today for Brit + Co., the lifestyle media and e-commerce business aimed at people interested in crafty projects. The startup has confirmed that it’s raised $20 million in funding, and it has acquired user-generated DIY app Snapguide to add more media to its platform — or, as CEO and founder Brit Morin told TechCrunch, “to build out our community with more content.”
This latest round brings the total funding raised by Brit Media (as the main company is called) to $27.5 million.
Snapguide had raised $10 million from investors including Crunchfund (TC founder Michael Arrington’s VC fund), Index Ventures, Slow Ventures (Morin’s husband’s firm), SV Angel and Atlas.
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