Ecouterre has the story on a company out of Spain that is launching fashion’s first ever downloadable fashion. Calling it fashion is a bit of a stretch in my personal opinion but I think the intent is cool and it will be interesting to see if more companies jump on the print-your-own fashion bandwagon. I also wonder if people will be willing to pay for the design without the actual item.
Honest By has seen the future, and it’s digital. In partnership with Spanish startup Comme des Machines, the ethical label has launched the fashion industry’s first collection of downloadable accessories designed to be fabricated, by the customer, on a three-dimensional printer. Download EP01 features miniature adornments such as hair combs, brooches, shoe embellishments, and even a bicycle license plate with the word “Revolution” plastered across it. For Honest By’s Bruno Pieters, the pieces are a natural extension of his company’s commitment to supply-chain transparency.
Read more and check out more photos of the items here.
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