Limor “Ladyada” Fried is hard-wired for success. In 2005, shortly after earning her Master of Engineering from Massachusetts Institute of Technology (MIT), Fried started Adafruit Industries, an electronics hobbyist company selling DIY open-source electronic hardware kits.
She was named Entrepreneur of the Year by Entrepreneur in 2012 (of 15 finalists, she was the only female) and was the first female engineer featured on the cover of Wired. In 2014, Inc. 5000 ranked Adafruit number 11 in the top 20 USA manufacturing companies and number one in New York City.
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