Quartz has a post up on a surprising new trend – adults who are into coloring books! Are you an adult coloring book fan? Adafruit has 2 coloring books that are great for adults and kids alike, “Ladyada’s E is for electronics” and “R is for Robots“. We offer them for purchase on the site or as a free download on the product page.
There are Facebook pages devoted to adult colorers. There are coloring clubs. People who motivate themselves to pay off debt by coloring. Game of Thrones is making a coloring book.
What this means: Coloring is now a normal adult activity.
Thanks largely to a recent wave of publicity over the release of illustrator Johanna Basford’s second coloring book, coloring books as a whole have been enjoying their 15 minutes of fame.
Taking over bestseller lists
Actually, they’ve been enjoying a lot more than 15 minutes: Basford’s book, Enchanted Forest, is #9 on the UK Amazon best selling books page as of June 28, and has been in the top 100 list for 113 days. Her first adult coloring book, Secret Garden, was published two years ago but it sits close behind Enchanted Forest in the number 11 spot, and it’s been in the top 100 for 211 days.
And Basford isn’t alone at the top of the book charts: In the UK there’s an animal-themed coloring book in the number three slot, an anti-stress coloring book at number four and a “relaxing” one at 15. The latter two highlight a theme among some of these books, which capitalize on the idea that adults need a reason to color. In the US, Basford Secret Garden is joined in Amazon’s US top 20 list by one that claims “stress-relieving patterns” and another that says “Coloring time is calming time!”