If you’re going to communicate effectively with young people, it helps to do it in a language and format they understand. Like Minecraft, for instance. One hundred million people already play the Swedish-born game, and even those who haven’t played can soon appreciate its build-it-with-blocks vernacular.
UN-Habitat, the UN’s agency for sustainable urban development, has a program to improve public space in developing world cities. It helps build new parks, squares, sports fields, and sidewalks, and promotes the value of public space to local people. Recently, it’s used Minecraft to engage young people.
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