RadioShack is in the middle of a bold retail experiment: is it possible to acquire a venerable brand with a deteriorated reputation through bankruptcy and rehabilitate it into a place where people actually want to shop? The Shack’s new owners are harnessing the power of song and dance to try this…well, and also portable speakers. And rap.
Orlando Jones sings the #RadioShackisBack
To up its cool factor (and remind shoppers that stores are still open), the company recently launched a comeback campaign complete with a #RadioShackisBack hashtag on Twitter and Facebook and a flashmobvideo featuring comedians Carlos Mencia and Orlando Jones dancing with shoppers and employees.
With Boombotix comes cultural clout, thanks to its new creative director, Robert “RZA” Diggs, a founding member of hip hop group the Wu-Tang Clan. Diggs lent the iconic Wu logo to a limited edition Boombot and suggested that exclusive music by the group be embedded directly into the speaker. The concept has since lured artists from other genres, such as Shavo of System of a Down, and The Grateful Dead who have selected tracks exclusively for Boombot speakers to mark anniversaries or special collaborations.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — TechShop is closed, files bankruptcy
Wearables — Don’t shy away from intricacy
Electronics — Are you grounded?
Biohacking — Learning to See with Sound
No comments yet.
Sorry, the comment form is closed at this time.