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Technology and The Evolution of Storytelling by John Lasseter @mater4ever

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Technology and The Evolution of Storytelling — ART & SCIENCE — Medium.

Andrew Stanton, my creative partner at Pixar, has this fantastic phrase that I use all the time, “Be wrong as fast as you can.”

Trust me, when you go from an outline to a treatment, your first treatment sucks and you do revisions and talk to people and you get something working really great.

Go to your first draft of the script, it sucks. You do it a whole bunch of times.

For us, we go to story reels, the first story reel sucks. But the longer you say, “I’m not ready yet, give me a little more time, give me a little more time,” and like that, it’s not going to help the problem.

You’re just going to be polishing. You’re not going to see where it’s not working.

Get it up there. Throw it up there as fast as you can, talk about it, tear it back down, put it back up there. Keep doing this.

Surround yourself with people you trust.

Be thirsty for knowledge.

It will always make your work better. The market is changing really, really quickly.

Who knows what the business will look like ten years from now?

I know one thing for sure.

If you create characters people connect with and tell stories that deeply entertain and move them, the audience will come.

Read more, the entire article is great.


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