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August 4, 2015 AT 1:00 am

This Palmitas Street Art Project Transformed A City #ArtTuesday #StreetArt

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Via All That Is Interesting.

In 2011, Sony Pictures painted Juzcar, Spain bright blue to promote the release of their new Smurfs 3D movie. Sorry, Sony: a youth collective operating under the name Germen Crew has blown your Spanish Smurftown out of the water.

In a government-sponsored street art project, Palmitas, Mexico has gone from stark white to a kaleidoscope of rich, brilliant colors. Designed by Mibe, a street artist from Mexico City, the incredible paint job took more than two and a half months to complete.

Called “El Macro Mural Barrio de Palmitas,” this mural might be the most colorful urban renewal effort in the world. Covering about 65,000 square feet, the Palmitas street art project includes a total of 209 homes that are situated in Pachuca, the capital and largest city of Hidalgo.

Germen Crew created the massive mural with the hope that it would unite the community, reduce crime, and revitalize the neighborhood with a burst of colorful energy. As members of the collective told Epoca, a Portuguese-language news source, the group “[uses] culture as a tool for the transformation of the social fabric and consolidation of a sense of identity.”

Read more.

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