Adafruit Holiday Shipping Deadlines 2018: Attention! Please place all UPS Next Day orders by Monday 12/17/2018 11 AM EST
0

Undercurrent, closed by @quirky #makerbusiness

Adafruit 0203

Undercurrent: An autopsy of a once-hot agency’s demise – Digiday.

“They’re smart as hell and massively talented” is how one agency CEO described it.

Be that as it may, Undercurrent, the 8-year-old strategic consulting and advisory firm, officially closed its doors last Friday, only a few months after a much-hyped sale to crowdsourced product company Quirky. It caused, as expected, an outpouring of affection on Twitter for founders Josh Spear, Rob Schuman and Aaron Dignan. The shutdown of Undercurrent is being taken by both agency and startup world as a cautionary tale for what happens when you stop being independent — especially poignant considering Undercurrent had been, by most accounts, successful.

Undercurrent, according to employees, was and continued to be profitable. But Quirky wasn’t: Reports about its financial woes circulated in the press for months. Quirky reportedly burned through $185 million in investor money and laid of 20 percent off its staff in the past eight months alone. It also ran into problems with Wink, its highly publicized connected home platform, which also wasn’t making money. A former Undercurrent employee said that for Quirky to keep Wink, possibly its only product with some growth potential, it had to get rid of some of its other operations. In the end, Quirky got rid of Undercurrent, which while profitable, was still fledgling, bringing in about $10 million a year.

Quirky and Undercurrent also had a relationship before the deal: Co-founder Spear was a Quirky investor and a “longtime friend and advisor” to Kaufman. At the time of the deal, Dignan lauded Quirky as “the invention platform that will power every company on the planet someday.” So it was surprising to outsiders that saw the shuttering of Undercurrent three months after its acquisition. Rather than competing with agencies, Undercurrent chose to provide brand strategy only, without delivering actual work.

Read more.


Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, or even use Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for MakeCode, CircuitPython, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Join 9,200+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – Python on Microcontrollers is here!

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — Japanese word working and more in December’s issue of HackSpace magazine!

Wearables — Solder-less magic

Electronics — = != ==.

Biohacking — Finding Bliss with Anandamide

Python for Microcontrollers — sysfs is dead! long live libgpiod! libgpiod for linux & Python running hardware @circuitpython @micropython @ThePSF #Python @Adafruit #Adafruit

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.