Lego has added different styles and kits over the years—pirate ships, the Simpsons, a controversial pink- and purple-heavy “Lego Friends” line for girls and later a set of female scientists. But, the basic bricks have remained essentially the same shiny, hollow-tubed plastic rectangles first introduced in 1958.
Now, the company is poised to make a big change. Lego recently announced that, by 2030, its bricks will be made of sustainable materials. The shift won’t necessarily change the look or feel of the toys, but it could have a big impact on the environment.
“The plastic we use today is oil based,” says Roar Rude TrangbækIt, a press officer at Lego. “It offers great quality, it delivers what we require in terms of ensuring the highest safety standards are met, [and it allows us to] make a product that is very durable and lasts generations. However, it is made from a non-sustainable substance.”
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