So, while some of this may be obvious to many of you who live and breathe these metrics all day long, we compiled a list of the most common or confusing metrics. – 16 Startup Metrics via Business Insider.
#1 Bookings vs. Revenue
#2 Recurring Revenue vs. Total Revenue
#3 Gross Profit
#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)
#5 LTV (Life Time Value)
#6 Gross Merchandise Value (GMV) vs. Revenue
#7 Unearned or Deferred Revenue … and Billings
#8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
#9 Active Users
#10 Month-on-month (MoM) growth
#12 Burn Rate
#14 Cumulative Charts (vs. Growth Metrics)
#15 Chart Tricks
#16 Order of Operations
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