littleBits in high end retail + “Stores Suffer From a Shift of Behavior in Buyers” #makerbusiness
Two “bits” 🙂 of news – littleBits in high end retail + “Stores Suffer From a Shift of Behavior in Buyers” – the littleBits article @ FastCompany has an overview of littleBits jump to retail and it points to an article in the NYTimes…
THE ELECTRONICS MAKER HAS GONE BEYOND THE MAKER MOVEMENT WITH A NEW POP-UP STORE THAT ENCOURAGES PLAY AND EXPERIMENTATION.
The LittleBits concept couldn’t come at a better time for retail. Bdeir points to a recent New York Times article highlighting facets of the retail industry that are struggling to keep users engaged with their wares.
“The retail industry is changing, and people are panicking,” Bdeir says. “Retailers are having to reinvent themselves. For us, it feels very natural. People don’t want people pushing product at them anymore. They want something that they think is meaningful, that they feel is inspiring to them, and it’s going to help make their life better. You can’t communicate that with three lines on a card and a store clerk that doesn’t know what he’s talking about. You need to create an experience.”
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