Lego A/S, the Danish toymaker, said first-half sales rose 23 percent, helped by growth in Asia.
Revenue increased to 14.1 billion kroner ($2.13 billion), the Billund-based company said in a statement Wednesday. In local currency, sales advanced 18 percent. Net income advanced 31 percent to 3.55 billion kroner.
“While all our regions experienced double digit growth during the first half of 2015, it is particularly satisfactory that Asia saw the highest growth rates given the considerable investments we are making there to further the company’s globalization,” Lego’s Chief Commercial Officer Loren I. Shuster said in the statement.
Lego, whose name is derived from the Danish words for “play well,” has said it expects to outpace the global toy market, which is estimated to grow by low-single digits in the coming years. New products generate about 60 percent of Lego’s sales every year.
Mattel Inc. said in July that first-half revenue dropped 4.9 percent to $1.91 billion as sales of Barbie dolls tumbled. Hasbro Inc. said its sales for that period increased by 0.2 percent to $1.51 billion.
Lego’s sales were boosted last year by “The Lego Movie,” a film by Warner Bros.
first-half revenue dropped 4.9 percent to $1.91 billion as sales of Barbie dolls tumbled. Hasbro Inc. said its sales for that period increased by 0.2 percent to $1.51 billion. Lego’s sales were boosted last year by “The Lego Movie,” a film by Warner Bros.
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