That DIY Daft Punk helmet with the pulsing LED lights on Pinterest seems light-years away from those do-it-yourself ham radio ads in vintage Sears Roebuck catalogs, about as far as the iPhone 6 is from great-grandma’s rotary phone. If Limor Fried has her way, we’ll see a corresponding revolution in our appreciation of hobby electronics as a cultural and educational force in the coming years.
Adafruit produces and sells DIY electronics ranging from beginner-level push-button sound effects kits to sophisticated micro controller boards for cell phone and game developers through an online store that also stocks jumper wires, soldering irons and other geeky peripherals. With its richly-illustrated, plain language manuals and extensive library of tutorials, the site also doubles as an educational platform.
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