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September 21, 2015 AT 11:00 am

Edible and Playable Tortilla Chip Guitar #MusicMonday

This ad is delicious! Via The 405:

…The idea comes from American food chain Moe’s Southwest, who have created this huge piece of crunchy music to promote their upcoming free queso day Quesopalooza. “We started talking about how cool it would be to create an actual guitar out of chips,” Moe’s creative director Brandon Friedman explains. “Then we said, what if it could actually play? And finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.”

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