Interesting to see Apple sponsoring an event like the Met Gala! Via Mashable.
Apple isn’t just a technology company. It’s increasingly becoming a luxury brand in its own right.
Apple’s sponsorship of the 2016 Met Gala and exhibition—announced last week— further underscores this shifting identity. Dubbed “Manus x Machina: Fashion in the Age of Technology,” the exhibition will highlight the intersection between machine-made fashion and handmade haute couture.
I sat down with Apple Chief Design Officer Jony Ive, Vogue Editor-in-Chief Anna Wintour and Costume Institute Curator Andrew Bolton to talk about the gala and exhibit, how technology and fashion can work together, and the future of the two worlds.
The exhibit— which will feature more than 100 examples of haute couture and avante-garde ready-to-wear pieces — will spotlight our relationship with, and the values we bestow upon, handmade and mass-produced items, Bolton told me.
“What we find interesting,” Bolton said, is that “a lot of pieces we assume are handmade are really made by machines.”
This can disrupt the historical view by fashion elite that handmade products are more refined. Wintour — who is planning the gala along with Ive, Taylor Swift and Idris Elba — said that “traditionally, those that work in fashion have always had the point of view that items made by hand have their own aura and are something special.” The goal of the exhibit is to “show there is value in the machine and the hand.” The goal of the exhibit is to “show there is value in the machine and the hand.”
The details of the exhibit are still being worked out, but the goal, Bolton said, is to use analog and digital approaches to show off the differences among technology and techniques. “This show is really about materiality and questioning the eye in terms of the hand and the machine.”
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