PANTONE recently collaborated with the School of the Art Institute of Chicago’s designers and art directors to transform Seoul, Korea’s streets during the dreary monsoon season. The appropriately titled Project Monsoon venture began with the creative team painting Seoul’s somber roads with hydrochromic paint—a type of paint that changes from transparent to opaque when it gets wet—to form colorful murals inspired by South Korean culture. East Asian customs focus on the river and its elegant flow, which is exactly what the designers wanted to capture in their public works of art. These exuberant pieces are then unexpectedly unveiled as rain falls from the cheerless gray sky and the water droplets come in contact with the ground.
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