Samsung has helped come up with a technological solution to a serious traffic problem. What an incredible idea! via AdWeek
Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour.
Faced with this alarming reality, Samsung and its agency Leo Burnett Argentina set out on a bold mission to curtail the number of traffic-related deaths caused on those dangerous roads. Fusing Samsung’s technology with Leo Burnett’s creative prowess, the duo landed on Samsung trucks as the perfect vehicle, so to speak, for a campaign that had the potential to save lives as it showcased cutting-edge technology.
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