The original Coca-Cola bottle patent (No. 48,160) turns 100 today. In the early 1900s, soda bottles all looked the same, and copycat brands were using Coca-Cola’s famous script logo to horn in on customers. The company, which had started making Coke in 1886, decided it needed a distinctive bottle as a marketing tool to distinguish it from rivals.
When Coca-Cola’s bottlers announced a design competition for glassmakers in 1915, they asked for “a bottle so distinct that you would recognize if by feel in the dark or lying broken on the ground.”
The winner was a bottle that had its curvy shape modeled after the cacao pod. While cocoa was the main ingredient in chocolate, it was not in the soft drink, something the bottle designer did not realize.
But the design was a little too wide, which might have made it wobbly. Instead, a slimmer model, which has evolved since then, became what the world drank from for decades.
The U.S. Patent and Trademark Office gave the bottle trademark status, rare for packaging, in 1961.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.