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Brooke Moreland on Founding @Jewelbots #WearableWednesday

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Dan Maccarone interviews Brooke Moreland in the Story in a Bottle podcast:

As a second-time founder, Brooke Moreland has been through it all. She’s watched her former company, Fashism, skyrocket to the front page of the fashion section of the New York Times, receive endorsement and investment from celebrity investors like Ashton Kutcher, only to face the harsh reality of shutting down her dream. In her new startup, Jewelbots, she’s applying all the knowledge she learned from her last experience and creating brand new technology geared at helping girls learn how to code in a fun and relevant way. Over Bulleit Bourbon, generously provided by Alphabet City Wine Co., we discussed how Jewelbots came to be and why being banned from schools is the bar she’s set for success.

Things you’ll learn:

– How to launch a successful kickstarter campaign (or read about it here)

– What you should know you don’t know as a first-time founder

– The challenges of designing digital product for young kids

– The differences between raising venture as a first- vs. second-time founder

– How and when to hire internally versus outside agencies

– How to make the, often heartbreaking, decision to shut it all down


Flora breadboard is Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!


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