Activewear has been a key driver in the apparel sector with high double-digit growth over the past decade. In the U.S. alone the annual active apparel market is about $35 billion, representing 17 percent of the total retail market. According to NPD, women were the biggest driver of growth in active apparel in 2014, making brands like Lululemon, Athleta and Lucy Activewear staples of women’s wardrobes.
So what’s next? The merging of fashion and technology is billowing into an industry of its own and is the next evolution of activewear, or what is called smart apparel — and women will be the drivers.
In published reports, Under Armour chief executive officer Kevin Plank estimates that within the next five years, 50 billion retail items will have a connected chip and that many of these items will be apparel-based. Indeed, technology forecasters are expecting smartphones and mobile devices to be replaced by wearables.
Women want products that are fashionable, comfortable, cutting-edge and above all, solve a real problem. Activewear is worn by women who are focused on their health, so smart apparel speaks to these women by helping them look good, feel good and listen to what their bodies are saying. Smart apparel enables women to not only monitor but adjust their activity level based on what their own bodies are telling them. As a working mother of twin girls, receiving a subtle ping from my smart apparel reminding me to occasionally take a deep breath and restore my inner calm would go a long way toward reducing daily stress.
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.