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Beautiful covers from Fortune Magazine in the 1930s

September1932Fortune jpg CROP original original

Over at Slate, Rebecca Onion compiled some of Fortune‘s most stunning vintage magazine covers. Click here to see the whole group!

Fortune, which launched in 1929 as the brainchild of Henry Luce, had a lux appearance and premium price. (In 1935, the magazine’s prominently-noted subscription rate of ten dollars a year would have translated to around $172 in 2014 dollars.) As part of the project’s mandate to emphasize visual presentation, the magazine commissioned artists to create covers that would lend it what we might now call a strong brand identity. 

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