Levi’s is beginning to open source their production for the sake of sustainability, from FastCoExist.
When 20 competitors recently descended on Levi’s Eureka Innovation Lab—the test kitchen in San Francisco where Levi Strauss & Co. develops all of its new products—it was the first time that another brand had set foot inside.
“Our CEO actually came in and said, ‘You know, we’ve never had you in here, and we don’t expect you to ever be in here again,'” says Michael Kobori, vice president of sustainability for the company. “But we want to share this with you because it’s too important.”
Levi’s has spent the last nine years perfecting techniques for reducing the water used to make a pair of jeans or a denim jacket. Now they’ve decided to make all of those techniques open source. If everyone adopts them, they say the industry will save 50 billion liters or water.
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