0

Taking the Branding Out of Brands in a Small British Town

Sugar in disguise 768x514

Thought-provoking project currently taking place in the seaside locale of Brighton, UK. From Hyperallergic.

The effect is to take the sheen off all this merchandise, with an expedient handmade aesthetic in which stickers and rubber bands effect rough-and-ready renamings, ranging from the caustic to the fanciful. In an age of cuddly brands that want to be your friend, the products on sale here offer a real chance to connect with a real local participant, and the overall look echoes bustling market stalls rather than distant marketing brainstorms.

The subversive handiwork was instigated by artist Kathrin Böhm, together with Harry Blackett and Robin Kirkham from graphic design studio An Endless Supply. Brand News, as the project is called, was a commission by Loughborough University via arts programming body Radar. This takeover is an early part of a four-month strand of contemporary art events brought together with the thematic title Market Town.

Read more.


Join 7,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython in 2018 – Python on Microcontrollers is here!

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — American startups are having an increasingly smaller share of the market

Wearables — A bevel illusion

Electronics — Don’t float!

Biohacking — Optimizing the Warm Up

Python for Microcontrollers — CircuitPython 3.0.0 released!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.