Taking the Branding Out of Brands in a Small British Town

Sugar in disguise 768x514

Thought-provoking project currently taking place in the seaside locale of Brighton, UK. From Hyperallergic.

The effect is to take the sheen off all this merchandise, with an expedient handmade aesthetic in which stickers and rubber bands effect rough-and-ready renamings, ranging from the caustic to the fanciful. In an age of cuddly brands that want to be your friend, the products on sale here offer a real chance to connect with a real local participant, and the overall look echoes bustling market stalls rather than distant marketing brainstorms.

The subversive handiwork was instigated by artist Kathrin Böhm, together with Harry Blackett and Robin Kirkham from graphic design studio An Endless Supply. Brand News, as the project is called, was a commission by Loughborough University via arts programming body Radar. This takeover is an early part of a four-month strand of contemporary art events brought together with the thematic title Market Town.

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