Knyttan allows you to customize your knitwear, so let your freak scarf fly (without having to knit that scarf yourself!) Via Techcrunch
“Knitwear is the most complex type of garment to be manufactured,” explains co-founder Hal Watt, and is invariably made using industrial knitting machines that are “insanely hard to program and require expert programming skills,” creating a huge bottleneck to the industry.
“We’ve removed the expert programmer role and turn these machines into something approaching a 3D printer for clothes,” he says.
This means that designers can access the platform and, by using Knyttan’s “revisualisation technology,” can go from production to sales, “and can offer more designs that have never been made.”
In addition, 3D printer-styled garment production enables the option for ‘co-creation’ — the current site lets customers significantly tweak the design of the scarfs and jumpers the company currently sells — but, crucially, it also results in zero inventory since stock is held digitally.
“Using this we can move to a zero stock, on-demand method of production and distribution and only make once the customer has paid,” adds Watts.
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