With Apple’s recent 40th birthday, Wired reports on this updated iconic poster:
The updated poster, like the original, is organized by year and device category (software, all-in-ones, handhelds, and so on). You can watch as Apple shrinks from the bulky Lisa to the Apple Watch, but you can also see, quite clearly, the impact of Steve Jobs’ return to the company, in 1997. The y-axis of “The Insanely Great History of Apple 3.0” shows the year, and the top half of the chart is a cluster of tiny icons. Toward the poster’s bottom half (which chart’s the period after Apple bought NeXT, and Jobs returned), the data visualization becomes sparser. Apple rolled out the bulbous, colorful iMac, the iBook, and, a few years later, the iPod. The trend toward fewer offerings reflects a shift in Apple’s strategy: Rather than asking consumers to choose between a slew of options, Apple would choose for them.
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