John Maeda gave the following presentation at 2016’s SXSW, his second annual report at the festival.
Last year, John Maeda published his inaugural #DesignInTech report to reveal the impact Design has made in Silicon Valley. Now, in his second annual report, Maeda doubles down by delving deep into design trends revolutionizing the entrepreneurial and corporate ecosystems. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examines the intersection of design, business, and technology. The report covers themes ranging from the record amounts of funding flowing into design-led startups to M&A activity with major services corporations. Beyond designers and technologists, the report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.
While you listen to the video you can view high-resolution versions of the slides here, or download the PDF from that URL for offline viewing too.