While the idea of May the 4th did not start with Lucasfilm, the film company that created Star Wars has fully embraced the spirit of fandom that makes the day so special. StarWars.com as well as the official Star Wars social media channels (hashtag #StarWarsDay) help spread the word and showcase fan activity. More and more official partners have offered sales, giveaways and exclusives, and have hosted parties and other activities to mark the day.
May the 4th kicks off a season of celebration, particularly since the month of May has always been important to Star Wars fans. The six live-action movies of the Star Wars saga debuted in May (starting with the original Star Wars on May 25, 1977). The month of May includes George Lucas’ birthday (May 14, 1944), and has been the traditional start date of the popular Star Wars Weekends at Walt Disney World Resort.