Topshop is encouraging entrepreneurs and startups from around the world to hit them with their best wearable tech ideas according to Wareable. The best will participate in Top Pitch, their four week development program in London that brings creators together with Topshop execs, fashion influencers and biz experts. The epic moment will be pitching to Sir Philip Green of the Arcadia Group. Of course the idea needs to appeal to high street fashion with an accessible price point.

“As a brand we champion new platforms of innovation and we see wearable technology as an exciting area of further exploration,” said Sheena Sauvaire, Topshop’s communications director. “The merge of style and function has yet to have been seen in a true consumer-ready sense.”

Inviting newbs to create fashions is another trend right now and fashion companies have everything to gain. It keeps things relevant, it’s cheaper than hiring fashion designers and it usually comes with better social media in place. It’s also more fun for the consumer. So, what do you have to lose with this program? Nothing. The application is short and sweet allowing you 150 words to explain your concept and another 150 to prove that it is a good fit for Topshop. They insist that they will consider any product no matter where it falls on the timeline, be it a concept or ready for prototyping. So far mentors include journalist Rachel Arthur, Topshop’s fashion director Maddy Evans and co-founder and CEO of Technology Will Save Us, Bethany Koby. So, if you are on the fence, just do this and head over to Top Pitch. While you are at it, make sure you study up on your hardware and sewing techniques to make a good impression. Grab a copy of our Getting Started with Adafruit FLORA book. You’ll gain a good understanding of how to start prototyping your design with the FLORA microcontroller, which lends itself nicely to stitching or soldering. Good luck and let us know if you get in!

Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!