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May 9, 2016 AT 1:00 am

McDonalds McTrax #MusicMonday

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Who needs fries when you’re handed McTrax? From adweek:

TBWA\Neboko in the Netherlands created McTrax. The placemat, developed with This Page Amsterdam, uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints. You put you phone on it, download an app and make music with in-house produced audio loops, synths and musical effects. You can also record your own voice.

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