This month we meet businesses ranging from Patagonia to Pigeonly that have a social or environmental mission at their core – which in itself helps build market value. As Ayah Bdeir of littleBits points out, building a business with a social goal (in her case, to let anyone be an inventor) is wholly compatible with a focus on profit: “Making money is important,” she says. “Money is freedom for a company.” But purpose is what brings Google employees to take pay cuts to join, and what boosts morale during a startup’s stress points. If a company optimises for both, Bdeir says, “It feeds your head, heart and pocket. There’s no better way to live your life.” No wonder the WIRED team have been feeling particularly uplifted while preparing this edition.
This is excellent – Ayah is a maker that is in the spotlight, magazine covers matter and littleBits message of being a good cause and good business is outstanding.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — How Intel Makes a Chip
Wearables — FOSSHAPE familiarity
Electronics — Stay disciplined with ERC
Biohacking — Itch Tracker for Apple Watch
No comments yet.
Sorry, the comment form is closed at this time.