UPDATE: 5/13/2016 – Ben has removed the photos on Instagram *and* the tweet promoting the new company.
Huh, this is interesting – if you’re in the NYC tech start up scene, it’s hard to find a bigger crash-and-burn other than Quirky. Lost $150m+ laid off hundreds, currently in bankruptcy.
It appears that the Normal (nrml.com) 3D printed headphone store closed and now it’s Ben’s new company, Auxiliary? Normal had these MASSIVE solid metal ears on the door (old Google maps photo here from 2014). The old 3D printed site/info is gone now too.
We’ve walked by this place a ton of times, we’re not kidding about these ears!!!
This looks like the logo on hat (called Step 1 in a mutli-part step, which the 5th step is profit?)…
Anyway – yah, looks like the company is called Auxiliary and will have a domain of aux.space and/or aux.fund. We’ll stop by over the weekend and see what’s going on, maybe a co-working techshop type thing? Will GE fund all this again? We’ll put this in the spam-free Maker Business newsletter too when we find out more.
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