Adafruit Industries is proud to be featured for New York in @Google’s 2015 Economic Impact Report #EconImpact15
Adafruit Industries is proud to announce that we have been featured in Google’s 2015 Economic Impact Report! Read about our business and learn more about how the web is working for us and other New York businesses here.
“The more you document, publish, and share what you’re doing online, the more people will get excited about your business.” – Limor Fried, Founder & Lead Engineer
Limor “Ladyada” Fried, an MIT-trained electrical engineer, launched Adafruit Industries in 2005 to share and educate people about the fun and creativity of engineering. She started by writing a blog and selling DIY kits online so that people could build an MP3 player, cell-phone charger, or other useful devices. She also began offering online tutorials. Her New York City-based, 100% woman-owned business became immensely popular, growing organically without loans or venture capital. “Of everything that we have in our blog, our store, and tutorials, nothing is sponsored,” Limor says. “Whatever we post about, whatever we do, it’s because we like it.”
Adafruit started using AdWords, Google’s advertising program, in 2012. It now accounts for a third of the sales in their online shop, which is a Google Trusted Store. Adafruit uses Google Hangouts and their own YouTube channel to share tutorials and videos. “We post every day on YouTube, to show what’s happening behind the scenes at Adafruit,” Limor says. “It’s not just about how to use what we’re offering, but how we make it.” They use YouTube as well to stream a live weekly program called “Ask an Engineer.” Google Groups helps them build a strong online community, and their Google+ page has over two million followers.
The company gets a thousand orders a day for items made in their 50,000+ square-foot facility in SoHo. Total orders now top one million. Limor was on the cover of WIRED magazine and was named Entrepreneur of 2012 by Entrepreneur magazine. Adafruit has been so successful at attracting girls to engineering that a young fan once asked whether there were any boy engineers. “Engineering can be a force for good,” Limor says. “We’ve done such a good job of showing what engineering is like, and who engineers are, that we can actually change generational thinking. You can really change somebody’s life, if you get to them early and inspire them.”
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.