Levi’s is the first official partner of Google for Project Jacquard, which will apply the search engine giant’s technology to the brand’s iconic Commuter jacket. This is the jacket everyone will want to wear in 2017, when it will be available in Levi’s stores worldwide.
What makes the jacket so different?
There is a sensor at the wearer’s left cuff, which you can take off and charge with a USB plug-in that is linked to the special yarns in the jacket’s fabric. The sensor is touch sensitive, allowing wearers to answer or decline calls, skip songs and adjust the volume on their playlists and even access turn-by-turn directions with simple gestures like swipes and taps.
Google’s Advanced Technology and Projects (ATAP) group unveiled Project Jacquard and named the Levi’s its first official partner at Google I/O 2015.
“When it came to choosing a first partner for Project Jacquard, the Levi’s brand was a natural fit. Levi’s is an iconic brand that’s authentic, highly innovative and fashionable. Levi’s brings to Jacquard their deep knowledge and understanding of apparel, their consumers and what they value,” said Ivan Poupyrev, a Technical Product lead (TPL) for Google’s Advanced Technology and Projects group.
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