It’s a case of art imitating life imitating art. Luxury fashion house Louis Vuitton’s latest celebrity model isn’t, strictly speaking, a real person: She’s a computer-generated video game character from the popular Final Fantasy series.
Vuitton’s current digital “it girl” is Lightning, a warrior who has traded in her gunblade for designer merchandise—at least temporarily. On the ad pages of a recent Vanity Fair, Lightning can be seen sporting her trademark pink hair and brandishing a metallic leather handbag. The clothes and purse look ordinary, but her skin is smoother than that of even the most excruciatingly photoshopped human woman. Lightning dwells in the uncanny valley; she is real enough to pass as a model, but her dead eyes and perfectly regular features create a subtle sense of unease.
Final Fantasy artist and designer Tetsuya Nomura assisted with Lightning’s design for the advertisement campaign, ensuring that she remains true to her game self. The campaign has been received positively by critics: The Independent’s Alexander Fury hailed the advertisements as “refreshing” and “noteworthy.”
“They feel new, exciting, even a little unsettling,” he wrote. “It’s all a bit sci-fi, a bit AI, to have computer-generated images modeling our fashion.”
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.