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Analyzing the typeset from Blade Runner #typography

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If you haven’t checked out Typeset In The Future’s site, go now, it’s super fun to read. From their post on Blade Runner:

After studying Alien in intimate detail, it’s time to look at the typography and design of Ridley Scott’s other classic sci-fi movie, Blade Runner. Based on Philip K. Dick’s novel Do Androids Dream of Electric Sheep?, Blade Runner cements Scott’s reputation for beautiful, gritty, tech noir science fiction.

(As with my previous articles, I should note that there are spoilers aplenty throughout the next 5,000 words. If you don’t want to know when Blade Runner’s sole appearance of Eurostile Bold Extended occurs, look away now.)

Blade Runner’s opening crawl is distinctly un-futuristic in its choice of font. It uses Goudy Old Style – designed by Frederic W. Goudy in 1915 – as part of a veritable typographic cornucopia:

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Read more.


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