Parley is a collective that raises awareness about major threats to our oceans and collaborates on projects that can end their destruction. Adidas has teamed up with Parley to create a shoe made partially from recycled ocean plastic, Via Complex
Partnering with Parley for the Oceans, adidas is looking to make a difference by raising awareness about the awful conditions of the oceans with a new concept Boost design. Stripping away the model’s traditional Primeknit upper and support cages, these Boosts are the first shoe ever to be composed entirely of reclaimed ocean waste.
In other words, these Boosts are quite literally trash — in the best way possible. “We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,” Cyrill Gutsch, founder of Parley for the Oceans, said.
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