Columbia Turned Its Clothing Labels Into Stainless Steel Survival Tools
Columbia may be turning disposable clothing tags into life saving labels, Via Gizmodo
To help reinforce the idea that its clothing is designed for rugged outdoor adventures, Columbia is turning the informational hang tags on some of its garments into stainless steel survival tools that do everything from cut wood, to fix clothing tears, to filter water.
It’s first and foremost a clever marketing gimmick for Columbia. After all, the hang tags these tools are designed to replace are themselves nothing more than another way to promote the garment’s many claimed features to consumers. They could be eliminated altogether, but that’s just not going to happen anytime soon. So at least Columbia has come up with a way to make them slightly more useful.
Make a robot friend with Adafruit’s CRICKIT – A Creative Robotics & Interactive Construction Kit. It’s an add-on to our popular Circuit Playground Express, FEATHER and other platforms to make and program robots with CircuitPython, MakeCode, and Arduino. Start controlling motors, servos, solenoids. You also get signal pins, capacitive touch sensors, a NeoPixel driver and amplified speaker output. It complements & extends your boards so you can still use all the goodies on the microcontroller, now you have a robotics playground as well.