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June 29, 2016 AT 12:00 pm

Columbia Turned Its Clothing Labels Into Stainless Steel Survival Tools

Columbia may be turning disposable clothing tags into life saving labels, Via Gizmodo

To help reinforce the idea that its clothing is designed for rugged outdoor adventures, Columbia is turning the informational hang tags on some of its garments into stainless steel survival tools that do everything from cut wood, to fix clothing tears, to filter water.

It’s first and foremost a clever marketing gimmick for Columbia. After all, the hang tags these tools are designed to replace are themselves nothing more than another way to promote the garment’s many claimed features to consumers. They could be eliminated altogether, but that’s just not going to happen anytime soon. So at least Columbia has come up with a way to make them slightly more useful.

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