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Amazon Is Taking On Google in the Battle for the Classroom #makereducation

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Interesting read from Fortune on Amazon’s latest ed-tech campaign. (Via TIME)

Amazon is looking to deepen its ties to the education world with a new online marketplace for lesson plans, curriculum, and other resources that debuted on Monday, called Inspire.

Until now, Amazon’s presence in educational institutions has been mostly limited to its original business of selling digital and physical books. The e-commerce giant has partnered with a handful of universities to open co-branded online bookstores for selling textbooks and a number of physical campus stores as package pick-up centers.

But lately, Amazon has been making inroads in early education as well. Earlier this year, Amazon signed a deal with New York City public schools, one of the largest U.S. school districts to provide digital books to its million-plus students. The contract was worth an estimated $30 million, according to The New York Times. In 2013, Amazon bought online math education startup TenMarks.

Read more.


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