The ISHU is a very cleverly designed scarf made from a geometric patterned, reflective material that is able to deflect the light from a camera flash in such a way as to hide everything behind it. The idea came to founder Saif Siddiqui while he was living in Amsterdam.
Known as the “anti-paparazzi scarf”, the scarf has been gaining popularity, particularly amongst celebrities. In order to address the demand, Siddiqui and his team have created a whole new line of clothing using this same reflective material.
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