When a startup design company from Buenos Aires launched a Kickstarter campaign, they decided to test a new experiment in transparency: Through a live stream, anyone who backs the campaign can watch their bookshelf or coat rack being made in real time.
“I think the live stream is the starting point of true transparency,” says Mariquel Waingarten, co-founder of Sudacas, the startup. Waingarten was struck by how brands with a social impact often sounded the same, telling similar stories about how they farmed their ingredients or how they treat workers.
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