Dezeen takes a look at some of the good, the bad, and the ugly Olympic logos from the last 100 years.
The modern Olympics launched in 1896, and the games’ most identifiable graphic – the five interlinked rings created by Pierre de Coubertin, co-founder of the games – was first introduced in 1912.
However, it didn’t become popular until the 1930s, with the promotional material in the run up focusing instead on typography and highly symbolic illustrations of the human figure. The 1924 Olympics offered one of the first graphics that might be considered an official logo.
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