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August 18, 2016 AT 11:29 am

Maker to Market 9 – Distribution – How Adafruit developed Circuit Playground @makerio @DigiKey #DeskOfLadyada

adafruit_maker_io_digikey_video_distribution

 

From Maker to Market 09 – Distribution – How Adafruit developed Circuit Playground, an educational board for makers.

This Saturday @ 10PM EDT

Now that you’ve finally seen your idea through production, you may feel like you’re done. And, while that isn’t far off, there’s work yet to do. Where will you warehouse your product? Where will it ship? Are there opportunities for partnerships, be they direct, retail, or via another kind of marketplace? Answering these questions will be key to your success.

OKAY! Your project is complete and has been packaged! Now let’s talk about distribution – margins, quantity, and possible sales channels. There are some major questions to consider: Do you use 3PL (Third-party logistics) or D.I.Y.? We’ll talk about the costs, customer expectations, and how to deal with sticky situations like recalls.


This series is a special edition of “From the Desk of Ladyada” with our Circuit Playground launch partner, Maker.io & Digi-Key (be sure to check our interview with the CEO of Digi-Key, Dave Doherty, too!).

Adafruit and Maker.io (powered by Digi-Key) are airing the next episode in this new series live, Saturday 8/20 @ 10pm on YouTube LIVEFacebook LIVE and Twitch.tv!

In case you missed the previous episodes:

1.  “Concept” → 2.  “Research” → 3. “Evaluation” → 4. “Design” → 5. “Prototyping”  → 6. “Funding” →

7. “Marketing” → 8. “Production”

Why are we doing this? It would be challenging to meet the demand we’re expecting with Circuit Playground orders, shipping, outreach and more – so we’re working with -the best- to get as many out there, to as many people as possible, and “showing our work” about the entire process. Special thanks to David, Jim, Dave, Brooks, Dawn, Jennifer, Paula, Kevin, Wayne and everyone at Digi-Key.


About Maker.io
Digi‐Key was started by a maker professional and has a long history of being a destination for entrepreneurial engineers. Maker.io is the first site to help those people take their ideas from concept to product.

Maker.io was created to help makers understand the phases that occur from concept through production. Digi-Key knows designers will have stumbling blocks throughout the phases, and the main objective of the site is to walk makers through the design-chain “Roadmap” that offers an aggregated community of tools, ideas, solutions, and information that properly meet the needs of the marketplace every step of the way.

By leveraging Digi-Key resources including design tools such as Scheme-it and PCBWeb, complete BOM management support, leading edge maker-friendly solutions from companies like Adafruit that are augmented with full line support from industry leaders and having the world’s largest available inventory for immediate shipment, Digi-Key truly is the best destination for the maker professional.

The availability of very low cost modular hardware tools combined with simple-to-use free software development environments has led to an explosion in the number of makers and developers. As a result, Maker.io is platform (Arduino, BeagleBone, Raspberry Pi, Photon…), post, and project based. Beyond the roadmap, maker professionals as community members can submit projects either publicly or privately. This collaborative and project-based approach will help designers better understand the phases along the map.

Maker.io is the perfect complement to digikey.com. Whether you are just starting out or are already down the design path, you are able to access pre-curated content, solutions and resources from industry professionals, as well as your peers, to help guide you through the phases. No matter where you are on your design roadmap, Maker.io can help you bring your product and dreams to market.

Adafruit is proud to partner with Digi-key and introduce Maker.io to all our customers and fans. This is our second installment of Adafruit’s video series Maker to Market, which will take you on the journey that was the creation of Circuit Playground, Adafruit’s all-in-one board — the perfect microcontroller for learning electronics.

 


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