Sun Cedar (http://www.sun-cedar.com/) is a non-profit green manufacturing organization that hires the homeless and ex-offenders. The Kansas not for profit makes cedar wood ornaments. It has been sued by the Car Freshner people (who make tree-shaped cellulose car fresheners) because Sun’s cedar wood ornaments are cedar tree shaped.
CAR-FRESHNER has a trademark section on their site:
“Please don’t misuse our trademarks. Not on clothes, not in your ads and certainly not in your burgeoning air freshener business. … There’s another reason we don’t tolerate intellectual property theft. We have over twenty registered trademarks (as well as many unregistered ones), and in order to keep them, the law requires that we take action when someone is using them without permission. So, whether you’re calling your new car-seat cushion-fluffing business “Car-Freshner”, or you’re using our Tree in your pet store ads, don’t be surprised if you get a letter (or more) from our legal team.”
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
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