The Biochemist Behind Light Beer, the Greatest Marketing Gimmick the World Has Ever Seen
Here’s a short history on light beer and the science behind it from Atlas Obscura.
Those are great gimmicks that will win some pretty killer business for those brands, despite the likely high calorie counts of each item. (A 20-ounce bottle of Crystal Pepsi has 250 calories. How? It’s clear!)
But the greatest gimmick of all time might have been the creation of light beer—a swill that is widely derided by snobs like me, but nonetheless defines the modern beer industry.
It was an immense success story, because it solved a problem for many beer drinkers, Bud Light didn’t hit the market until 1981, but despite that, the light beer category exploded, making up 28 percent of total beer sales by 1990, according to the Chicago Tribune.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Python for Microcontrollers — Python on Microcontrollers Newsletter: New CircuitPython Releases, RP2040 Singles and more! #Python #Adafruit #CircuitPython @micropython @ThePSF
