August 22, 2016 AT 6:00 am
The Biochemist Behind Light Beer, the Greatest Marketing Gimmick the World Has Ever Seen
Here’s a short history on light beer and the science behind it from Atlas Obscura.
Those are great gimmicks that will win some pretty killer business for those brands, despite the likely high calorie counts of each item. (A 20-ounce bottle of Crystal Pepsi has 250 calories. How? It’s clear!)
But the greatest gimmick of all time might have been the creation of light beer—a swill that is widely derided by snobs like me, but nonetheless defines the modern beer industry.
It was an immense success story, because it solved a problem for many beer drinkers, Bud Light didn’t hit the market until 1981, but despite that, the light beer category exploded, making up 28 percent of total beer sales by 1990, according to the Chicago Tribune.
Check out all the Circuit Playground Episodes! Our new kid’s show and subscribe!
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Lessons Learned Scaling Airbnb 100X
Wearables — Start with a sketch
Electronics — When do I use X10?
Biohacking — Project Peri – Translates Sound into Light for the Hearing Impaired
No Comments
No comments yet.
Sorry, the comment form is closed at this time.