In February, Erin Bried was perusing the magazine rack with her 5-year-old daughter, Ellie, when she noticed something unsettling about the magazines for girls: Their covers all had dolls, lip gloss and princesses on them; they all had articles about “how to get pretty hair, how to have good manners” and “how to handle friendship drama,” Bried said in an interview.
The problem? Ellie didn’t like princesses all that much; she liked outer space and climbing trees. “We left that day empty-handed,” Bried said. “She wasn’t interested, and I was annoyed.”
The more she thought about it, the more she realized “we have to do better” in the content we offer young girls, Bried said.
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